Hey, I’m Celine Fu

A woman sitting on rocks outdoors, smiling, wearing a white dress with green floral pattern and a white cardigan.

A Strategic Product and Operations Leader

Decades of experience at global tech companies including Google and Cardlytics, where I led go-to-market launches, partnership integrations, and data platform innovations across AdTech, Fintech, and Commerce.

My career has been focused on driving tangible results in highly demanding domains:

  • Commerce Media & Data Platforms: I led the launch of the Cardlytics Insights Portal, a self-serve intelligence platform leveraging 5.8T+ purchase data. This innovation drove an 8% uplift in brand acquisition and sustained 67% active user retention.

  • Fintech & Payments: Leading the global rollout of Google Pay Offers and the cross-border launch of Google Wallet Health Passes, scaling to 10M+ users. I directed product launch operations for in-store NFC payments across 29 countries.

  • GTM & hands-on Executions: I have side projects that helped local business built its online presents and full GTM stacks, and serve as media strategy consultant to design and lead full-funnel media buying and integrated marketing campaigns (paid, social, KOLs) with DTC brands.