Products

I worked with

Google Wallet Health Passes
Google Wallet image 
Google Pay Offers
Google Pay Image 
Cardlytics Insights Portal
Cardlytics Insights Portal 2025
Cardlytics logo at the top with the text 'Cardlytics Insights Portal' and a subtitle 'The power of the Cardlytics platform, now at your fingertips.'
Smartphone displaying Google Wallet related to contactless payments and digital security, including a QR code, wireless signal, credit card, heart, and lock symbols.
Google Pay logo with colorful abstract shapes

Led the end to end launch for Cardlytics Insights Portal, a data platform powered by 5.8T in consumer purchase data from the top global financial institutions to drive advertisers’ marketing strategies and discover market share opportunities. The product has achieved adoption by 190+ brands and contributed to an 8% uplift in new brand acquisition.

Led the critical 0-to-1 product launch of the Google Wallet Health Pass to digitalize the physical COVID Vaccine Card during the pandemic. Managed complex cross-functional teams (Engineering, BD, Legal) and high-stakes partnerships with government agencies (e.g., State of California) to scale the product to 10M+ users within 7 months.

Spearheaded the successful launch and global GTM execution of Google Pay Offers (US) and the Google Pay Business Console, onboarding and localizing 1000+ merchant brands into the ecosystem and achieving a 55% shorter integration time.

Side Businesses

Besides my core work, I like practicing entrepreneurship and consultancy. I am a co-founder and marketing partner of a local fitness studio, and I also serve marketing strategy consultant in a media agency.

Zing Bungee Fitness Logo

Zing Bungee Fitness - Co-founder and Marketing & Growth Partner

Zing Bungee Fitness is a local fitness studio in San Diego, CA. My role is a Co-Founder & Marketing Partner (from Pro Bono engagement transitioned to Co-Founder status)

Challenge: Assisted a local San Diego Bungee Fitness studio facing closure due to a complete lack of digital marketing and operational infrastructure. The initial process relied on inefficient manual bookings (DMs/WeChat) and had zero online presence.

Strategic Fix & Results: Applied entrepreneurial strategy and lean operations principles to build a scalable digital foundation, demonstrating rapid execution and high-yield operational changes.

  • Rapid Digital Transformation & GTM:

    • Tech Stack Implementation: Executed a full website launch using a Wix template with integrated booking and payment systems in one weekend.

    • Local Discovery: Activated essential local discovery tools, including Google My Business, and established core social media profiles to transition off manual booking processes.

  • Lean Marketing & Brand Activation:

    • Organic Content Win: Focused on short-form video (filmed and edited personally) on Instagram/TikTok, leveraging the novel concept for high organic reach. Achieved 18K views on a single beginner class video with zero ad spend.

  • Operational Optimization & Revenue Diversification:

    • Strategic Partnerships: Integrated the studio with leading B2C/B2B platforms (ClassPass, WellHub, EGYM Wellpass) to drive external traffic and diversify booking channels.

    • Pricing Strategy: Redesigned and launched tiered Private Group pricing, establishing it as the studio's highest-yield product.

    • Product Innovation: Created a new Senior-focused program based on direct customer feedback, expanding the studio's target market.